01 — Logo
The TruePro logo
The logo is the wordmark "TruePro" — one word, capital T and P — set in
Brand Indigo on light backgrounds, or white on dark backgrounds. It comes
in two approved lockups: on its own, or paired with the tagline.
On a dark background, the wordmark switches to solid white — never
Brand Indigo, which loses contrast on dark surfaces. There's no fixed
tagline color: it follows the same ink/white switch as surrounding body
text.
TruePro
On light · #4F46E5
TruePro
On dark · #FFFFFF
Do
- Use the full-color (Brand Indigo) lockup on white or very light backgrounds
- Switch to solid white on dark or photographic backgrounds
- Keep clear space around the logo of at least the height of the "T"
Don't
- Recolor the wordmark to anything outside Brand Indigo or white
- Add outlines, shadows, or gradients
- Write it as "True Pro", "Truepro", or split across two lines
02 — App icon
App icon
A separate, simplified mark — not the logo, and not a substitute for it in
writing or on a page. It's used only where a square, logo-free icon is
needed: the app icon, browser favicon, and similar system slots.
Minimum clear space: a quarter of the icon's width on every side
Do
- Use it only for icon slots — app icon, favicon, a square avatar
- Keep the clear space shown above on every side
- Scale it proportionally, never stretched
Don't
- Use it in place of the logo in an article, press mention, or sentence
- Recolor, rotate, or add effects to it
- Crop it to a non-circular shape
03 — Color
Color
Brand Indigo is the one true identity color — the exact same hex on every
background, in every market, never adapted for dark mode. Everything else
below — text, surfaces, borders, the wordmark, and brand color read as a
link or a badge — is tuned differently for light and dark, shown as a
light/dark pair.
Identity — the exact same hex everywhere
Brand Indigo Deep
#4338CA
Adaptive — a different value in dark mode
Logo wordmark
#4F46E5#FFFFFF
Badge text
#4338CA#2EAFFF
Badge background
#EEECFC#303853
Color in use
04 — Typography
Typography
Two typefaces, both free on Google Fonts: Manrope for headings, Inter for everything else.
Manrope 800 · Headings
Trust, built market by market.
Manrope 700 · Subheadings
One name, every market.
Inter 400 / 500 / 600 · Body & UI
Every pro is identity, insurance, and banking checked before they can quote. Reviews are tied to a real, completed job — never an open, unverified review.
| Role | Typeface | Weight |
|---|
| Page heading (H1) | Manrope | 800 |
| Section heading (H2) | Manrope | 700–800 |
| Body text | Inter | 400 |
| Emphasis / labels | Inter | 500–600 |
05 — Usage
Using these assets
Press and partners may use the TruePro name and logo to refer to TruePro
accurately — for example, in an article, a directory listing, or an
integration page. Using them to imply endorsement, partnership, or that a
product is built by TruePro, when it isn't, is not permitted.
Questions about a specific use, or requests for source files beyond what's
linked here, go to our contact form.